Edmonton Goods Movement Strategy

PresentYellowhead trailed by: Howaida Hassan, City of Edmonton

The ability to deliver goods reliably and on schedule is vital to any business. As the Edmonton region continues to grow quickly, increased demands for moving goods will put pressure on the transportation system. The Edmonton Goods Movement Strategy is intended to support this growth by guiding decisions and actions that will enhance the efficiency and safety of goods movement in the City of Edmonton within a regional context, while supporting the implementation of The Way We Move, Edmonton’s Transportation Master Plan.

The strategy is the first of its kind in Edmonton. It is a synthesis of the perspectives and needs identified by industry, government and community stakeholders. It underscores the importance of goods movement to Edmonton and the region and highlights the need to address challenges and build on opportunities in light of the projected growth in the capital region. The strategy updates what we know about goods movement in Edmonton given the many transportation infrastructure changes and growth that have taken place over the years.



About the speaker: 

Howaida Hassan is a transportation engineer with the City of Edmonton working with the Policy Implementation and Evaluation team of Transportation Planning. Howaida was born and raised in Toronto and has lived in Edmonton for 12 years. She earned her bachelor’s degree in Civil Engineering in 1999 from the University of Waterloo, and soon after moved to Edmonton where she joined the City of Edmonton’s Transportation Planning Branch. Howaida has 9 years of experience working with Transportation Planning including work in transportation modeling, policy and strategy development. Howaida is married with three kids (age 6, 9, and 11) who are well-versed in the meaning and importance of “transportation mode shift.” They proudly (but sometimes reluctantly) walk to school every day. Howaida also currently sits on the Board of Directors of the Islamic Family and Social Services Association.

Key details:

Pre-registration is required.

University of Alberta Faculty Club
11435 Saskatchewan Drive
Registration begins at 11:40 am
Buffet lunch is at noon
Presentation is from 12:30- 1:00 pm